You’ve heard the expression. It’s all in the timing. And this is especially true when it comes to social media. At times, you’re at the top of your game with sparkling posts that effortlessly elicit a steady stream of likes and engagement. Other times, every bit of attention feels like an uphill battle.
Don’t worry. You haven’t lost your magic touch, nor is your business about to implode. People tend to look at social media at different times. Therefore, the times you post on different social media channels can have a profound impact on how your posts are received–and even how people react to them. So without delay, let’s explore how to turn you into a posting professional.
The good news is that any time you’re dealing with the Internet, there’s a lot of data. People have intensely studies user reaction on all the different social media channels—and the nice thing is they’re willing to share. Here are some of the findings:
Twitter users are afternoon people, so it’s best to post during school or work hours. For re-tweets, post at 5pm,12pm, or 6pm. Additionally, people seeking to engage with businesses should post Monday to Friday while weekends and Wednesdays are generally better for those seeking to engage consumers directly.
Thursdays and Fridays are the times to engage on Facebook. If you post every day—that’s great! But remember to save the juicy stuff—the stuff relevant to your business and audience—for when you’ll get the most traction. The best time to post is between 1pm and 3pm. People generally share more around 1pm while the most click throughs happen around 3pm.
As the professionals social network, it’s probably no surprise to learn that business hours are the best times for posting on Linked in. Specifically, Tuesday through Thursday from 10am to 1am is when you’ll see the most activity.
Pins are a bit of a hobby, and cultivating great content takes time. That’s probably why Saturday nights are a busy time for Pinterest users. To maximize your reach, plant those pins from 8pm-11pm. The one exception is the fashion industry, where peak activity is seen around Fridays at 3pm.
Unlike Pinterest, Instagram users are most active during business hours. Both pictures and videos, receive the most attention from users between 1 and 4 pm on weekdays.
Multinational, multifaceted, and multilingual, Google is the poster child of over-achieving companies—and even the social users seem to be early birds. Post from 9am to 1am to maximize your reach.
Remember, these are general guidelines. Strategies and audience tend to become quite specific in a targeted social campaign. The best thing to do is look at any specific insights different social platforms provide regarding your users. If you notice everyone seems to online at a specific time—that’s when you should post. However, if you’re not too savvy with these tools, try following these times to give your social strategy and effortless boost.
And you always have the option of hiring a professional, and hey–that’s what we do! Contact us at 778-989-6738 or email@example.com. Ask us to create a free proposal for your business!
In the meantime, here’s a cheat sheet: