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Project

Back in Motion Skills Connect helps immigrants in British Columbia, Canada move into careers that match their experience and background. To reach Indian audiences, Back in Motion asked Inky Kiss copywriters in Vancouver to help them navigate this complex, often misunderstood, market. The goal was two distinct in-language campaigns that would increase awareness and patronage from this complex and diverse cultural group.

Result

To ensure the ads appealed to all the different types of Indians living in Vancouver, it was necessary to air ads in English, Hindi, and Punjabi. Inky Kiss copywriters in Vancouver undertook the creation, translation, and scheduling of the ads on RJ1200, working closely with Back in Motion to ensure the copy and quality of the ads positively reflected their business.

Testimonial

“The response from the South Asian community in Surrey and the Lower Mainland to the campaign has been outstanding. We are pleased that we have been able to help so many people and look forward to working with you in the future.”

Brent Mulhall, Director, BIM
www.backinmotion.com

Listen to the ad: Skills Connect Ad-English