• Create a visually stunning business card that suits an existing logo and colour scheme for the Empowerment Playground
• Draft a compelling slogan, suitable for the business card, website, and other aspects of the Empowerment brand.
• Provide the client with a print-ready file of the business card that can be used in the future

Result
Since the owners of The Empowerment Playground wanted a business card that grabbed attention, it was important to create a card with a beautifully distinct element. Inky Kiss copywriters in Vancouver came up with the tag: “Discover. Aspire. Excel.,” and designers  created a card that included a UV spot–a shiny patch of ink that gleans beautifully by reflecting light. The client was thrilled how the business card complemented their brand and received rave reviews from family, staff, and clients.

Testimonial
“I’m so blessed to have found you and have had your help with the website.  You’re a very talented, and just wonderful and inspirational person to have in my corner!”

P. Gill, Owner, The Empowerment Playground
www.empowermentplayground.com

• Create engaging articles for a fundraising campaign inviting individuals to reconnect with UBC as speakers, mentors, or donors
• Help UBC reach a target goal of $1.5 billion dollars in two years
• Interview notable alumni, students,  donors, faculty, and staff to share the university’s achievements
• Assist in editing and uploading articles from other writers to the UBC website

Results

Inky Kiss copywriters in Vancouver crafted compelling web-optimized stories that highlighted successful investment in the university and brought attention to projects still requiring support. Start an Evolution won multiple communication awards. Additionally, at the halfway mark, UBC was ahead of their fundraising goals. Inky Kiss copywiriters in Vancouver continue to assist UBC with this ongoing campaign.

Read Some of the Articles

http://startanevolution.ubc.ca/successstories/an-enduring-legacy-michael-quinn

http://startanevolution.ubc.ca/projects/creating-a-stronger-generation-of-bc-youth

http://startanevolution.ubc.ca/projects/faculty-of-education-bursary

http://startanevolution.ubc.ca/successstories/veterans-transition-program

http://startanevolution.ubc.ca/successstories/ubc-alumni-inspires-thru-engagement

• Create an a beautiful print ad for a chic, urban radio station
• Design a layout that incorporates stylish Bollywood celebrities along with a description provided by the client
• Complete the ad to meet a four day deadline, including all necessary changes and approvals

Result
After receiving  instructions, Inky Kiss designers in Vancouver drafted two compelling designs for RJ1200. Clients wanted to see one concept that adhered to traditional branding and one that featured bold, bright colours. The clients loved the new  concept created for their brand by Inky Kiss and opted to publish it in 24H.

Testimonial
“Inky Kiss ruled. They saved us a lot of time and made the process of creating a stylish ad easy and affordable.”

Sudhir Datta, General Manager, RJ1200
http://rj1200.com

• Meet with individual business owners to learn about their unique strenghts and services
• Educate clients about different logo styles, colours, and other options
• Create 4-6 distict design concepts
• Conduct surveys to learn which concepts are most attractive to potential clients
• Modify and enhance one logo based on the clients’ instructions
• Provide the client with  their  finalized logo in different formats for use online and in paperwork

Approach
More than  coming up with clever symbols, we design logos in Vancouver that are meant to be a commentary on the businesses they represent. Brilliant colours, innovative patterns, and simple shapes work together to make a statement about different brands. Besides working to make sure  clients understand why different options are appropriate for their business, we also conduct surveys to learn which of our initial concept designs appeal most to your potential clients.

Inky Kiss creates logos in Vancouver that encourage easy and distinct brand recognition. With a little creativity and plenty of feedback from you, we create logos that become the foundation of your corporate identity.

• Create a compelling website that enhances the Empowerment brand
• Research and draft compelling tag lines and written content for the client
• Augment the website with a sophisticated sign up form and payment solution
• Integrate newsletter solution using Mail Chimp

Result
The owners of the Empowerment Playground were thrilled with the results. Besides beautiful and functional web design and business cards, Inky Kiss copywriters in Vancouver used rough materials provided by the client to craft compelling content for every page. The owner could easily control and monitor who was signing up for classes thanks to a sophisticated event management system. Additionally, it was easy to introduce blogs, announcements, and other changes to the site.

Testimonial
Inky Kiss has done an amazing job. I’m very impressed with the website! Seeing it all come together like this just strengthened my commitment to why I do what I do, because now I finally feel I have a voice.  No longer do I need to get frustrated articulating the vision, the company, and the programs. I can confidently refer people to the beautiful website and suddenly my empowerment message is communicated clearly.

Prat Gill, Owner, The Empowerment Playground
http://www.empowermentplayground.com

• Create a visually stunning letterhead, executive business card, and employee business card that suits the logo and enhances the Elite Tennis brand
• Draft a compelling slogan, suitable for the business card, website, and other aspects of the Elite Tenis brand.
• Create a strong and unified appearance by ensuring all elements complement each other

Result
The owners of Elite Tennis were thrilled with the results. The business cards were printed on a beautiful thick paper stock to show off the rich quality and colours. Inky Kiss also created a one of a kind plastic business card for the owners, which was meant to bring the academy prestige and distinction. The letterhead that the clients coulf print it in-house was created. Additionally, Inky Kiss worked to ensure the clients understood how  to reprint cards and researched printers to learn which offered the best value.

Testimonial
“You were a great help with the business cards.  They are fantastic!”

S. Gill, Owner, Elite Tennis Academy
www.elitetennisacademy.ca

• Create a stylish website design that enhances the Elite Tennis brand
• Identify keywords to help the site rank prominently on Google
• Draft compelling tag lines and web content
• Create a system that lets students enrol, submit payments, and shop online

Result
The owners of Elite Tennis were thrilled with the results. Besides a bright and elegant design, Inky Kiss copywriters in Vancouver used rough notes provided by the client to craft compelling content for every page. The result was a functional and beautiful website that immediately ranked on page three of Google.

Testimonial
“Finally a website and online payment system, yeah! It’s actually a great help to have a functioning website where people can check us out and  pay online. In addition, I would like to mention that you were a great help with the business cards.  They are fantastic!”

S. Gill, Owner, Elite Tennis Academy
www.elitetennisacademy.ca

• Compile various statistics and figures  into a comprehensive and engaging media kit.
• Refine and strengthen key messages with strong calls to action
• Create an attractive layout with vibrant pictures that clearly support key ideas and uphold RJ1200’s brand as a fusion station for sophisticated, young Indo Canadians.

Result
The sales team at RJ1200 reported significantly higher conversion rates when using the new media kit. RJ clients quickly grasped key benefits and had a clearer understanding of the station’s audience, reach, and how RJ1200 fit their marketing strategy.

Testimonial
“We struck gold with Inky Kiss. Their copywriters and graphic designers are true professionals who used our boring statistics to create an exceptional marketing piece that’s made our sales process easier and faster. We’ve used them for many projects since.”

Ken Short, GSM, RJ1200
http://rj1200.com/

However establishing a brand doesn’t necessarily take millions of dollars. Cultivating a brand is like cultivating a reputation—this need only take place in your neighborhood, or wherever the crux of your customer base exists. An awful lot of people are competing for your customer’s dollars, so it’s important to continually remind your customers why you exist, specifically:

a)    what you offer

b)   what you do best

Be a Brand Ambassador

Most small business owners,  who are understandably cash conscious, undertake Guerilla marketing tactics, attempting to generate interest on almost no budget. Nowadays customers are interested in working with entrepreneurs who demonstrate passion and professionalism. Consumers know that passion and professionalism are what translate into quality, so think about your purpose and vision. If you’re not a writer, it may be worth your time to work with a copywriter and designer and come up with 3-4 powerful statements and visuals for your business. These should permeate all your marketing materials. Then use social media applications like Facebook, blogs, Twitter, etc. to tell people what you’re all about.  Be an ambassador for your brand!

Become a Resource

One of the best ways to publicize your business is to become an expert in some small niche of your industry. If you have some interesting and useful information to share, you can pitch yourself to different shows, bringing free media attention to your business.  When someone from the media shows interest in you, follow up quickly. Media personalities are always working against deadlines, and procrastination can result in lost opportunities, costing you money.

Establish a Website For Your Company

According to Stats Canada, about 80% of Canadians regularly use the Internet, so take a wild guess how most people are going to come looking for your business? From wooing new customers to maintaining a presence with existing clients, your web presence can have a huge impact on your business success, because it allows people to check out your business at their own convenience and leisure, without any obligations or pressure. Make sure you hire web professionals and writers who can refine your site’s images and relevant content, so it is a professional reflection of your business.

Generate Brand Awareness

Connecting with other entrepreneurs in your industry is one of the best ways to establish a name for yourself. No one is asking you to give away trade secrets, but cultivating good will encourages people to support you. Remember to play fair, help people out, and maintain connections. Ensuring people remember you positively when opportunities surface is a huge step towards business success.

Conclusion

Branding isn’t just a game played by the big corporations. Businesses of all sizes who want to grow and experience success need to consider how to brand themselves. It’s important to assess what will people think about when they think about your business. Don’t despair if you’re still in start up mode: be a brand ambassador, become an expert in your field, build your website, network diligently, and you’ll be on your way.

• Create an appealing catalogue to complement a rustic, Italian-themed website
• Design a layout that features a picture, description, and nutritional information
• Provide a solution that’s easy to manage and update
• Integrate the solution with the existing website

Result

After creating a compelling design, Inky Kiss programmers came up with a clever solution that allowed the new bakery catalogue to be integrated into the existing site. The design introduced a lot of neat functionalities to meet the clients’ requirements, such as a pop-up window that allowed readers to view nutritional information. Additionally, the site featured a user-friendly CMS system that allowed the client to control and change content quickly and easily.

Testimonial

“Our business was looking for a company to provide a simple, maintainable design to showcase our product portfolio. Inky Kiss took on this project and delivered beyond our expectations at an affordable price. We were so impressed with their style, expertise, cooperation and speed that we have since decided to work with them on a number of other projects. Our business plan caters to customers able to differentiate mediocre from marvelous – Inky Kiss obviously shares our passion.”

Dave Spalti, Managing Director, Pane e Formaggio Operations Ltd.
www.pane-e-formaggio.com