Brand development for Spice Radio meant coming up with a concept with a bit of a kick. We knew the basic idea should revolve around communication, and we represented this through a stylized exclamation mark that would become the crux of the brand.
The circle was chosen to represent the well rounded content–music, culture, news, and entertainment. For colours, a chilli-sauce red turned up the heat, and we juxtaposed this with a cool blue in an alternate logo option. We completed the look by adding the radio frequency to increase recognition and help people identify the station.
This project included developing a logo, a business card (for the parent company), and all written and graphic elements required to design and build the website on a WordPress platform.
View our web design.
– We love making you happy.
– Truth, freedom, and music
– The best just keeps on getting better.