Submission Package for Forty Under 40


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PHI Hotel Group
Winning Written Submission for 2014 Forty Under 40 Awards

As a candidate for the 2014 Forty Under 40 Awards, Sukhi Rai, President of PHI Group of Hotels wanted some help putting together an award worthy submission package. He asked us to create a CV and fill in the candidate form, which consisted of 6 open-ended questions. We conducted a live interview with Sukhi and used this content to craft informative answers that were fluid and engaging. A few weeks later, we were thrilled to learn that Sukhi’s nomination was selected and he would be distinguished among an elite group of young business leaders.

The Copy

RBI Group of Companies is a leading developer of hotel real estate. The company also provides professional hotel management operations, which extends to fiscal and accounting services, sales and marketing, advertising, feasibility studies, asset management, and consulting services. RBI Group began as a one-man start-up. Founder Sukhi Rai began his own construction company in 2003 before diversifying into the development, ownership, and management of hotels. Today, PHI Hotel Group, a subsidiary of RBI Group, provides services in several provinces and partners with multi-billion dollar industry giants like Hilton, Starwood, IHG International, Marriott and Best Western. They have been recognized by these partners through multiple awards for guest services and hospitality. PHI Hotel Group was recently featured in Hotel Magazine and a runner-up to Starwood as Developer of the Year in 2012. Sukhi’s vision is to become a noted Canadian success story. Through a strategy of reinvestment in his companies and people, he aims to become a renowned developer leading nation wide operations from his Surrey office.